The Storytelling Kit for Business teaches you how to use short, authentic stories to stand out in interviews, presentations, and everyday professional conversations — so people remember you.
Transform professional moments into stories that reveal your value — naturally.
When You’re Asked,
“What Do You Do?”
When you’re asked, “What do you do?”, how do you answer?
If you’re like most people, you probably explain your job title, your product, or your service. You list features, you mention results, you use buzzwords like strategy, innovation, and leadership.
But here’s the problem:
Nobody remembers any of that.
They remember the story.
They remember the moment you tell them about how you almost lost your first client — and what you learned.
They remember the story of the late-night idea that turned into your biggest success.
They remember the person behind the business, not the brochure.
The Real World Needs Better Stories
Every day, you’re surrounded by moments where a well-told story can change everything:
- In a meeting, when you need to inspire your team or get them on board with a new idea.
- In a pitch, when investors or clients are nodding politely but not feeling anything.
- At a networking event, when someone asks what you do — and you want to sound human, not rehearsed.
- During a presentation, when you’re fighting for attention against phones, inboxes, and lunch.
- In marketing, when you want people to believe in what you’ve built and why it matters.
Most business owners and leaders try to solve these moments with more data, better slides, or cleverer taglines.
But the truth is, none of that connects.
People don’t want information. They want meaning.
Why This Works
I’ve taught storytelling to CEOs, founders, and teams at companies like Google, Pfizer, Liberty Mutual, and Microsoft.
They all have one thing in common: they struggle to turn their expertise into emotion. This kit is your shortcut to doing exactly that.
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Stories Are How You Stand Out
Your Story Is Already the Best Marketing You’ll Ever Have
 Your stories are the answers that make them care.
If you’ve ever struggled to explain what you do — not because you don’t know it, but because words never seem to land the way you hope — this kit was made for you.
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FREE DOWNLOADInside My Storytelling Kit for Business
You'll Learn How To
If you work with people, sell ideas, lead teams, or build anything that matters — then you already need these stories.
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DOWNLOAD NOWStories Are Changing Lives Everyday!
"Matt employs his wealth of knowledge and experience to create a safe, supportive and inspirational learning environment for storytellers of any level."
- Jeff Vibes
Producer/AD at Freelance
"I often tell stories about other people. Now, I understand the value and beauty of sharing personal stories as well. "
- Allison Holzer
CO-CEO & CIO, INSPIRECORPS Co-Author of Dare to Inspie
"Nobody understands story more and knows how to deliver it better than Matthew Dicks. He’s a storyteller and teacher who improves everyone at the craft.”
VALERIE GORDON, COMMANDER-IN-SHE
“Matthew Dicks tells his stories, gives people the courage and tools to tell their own, and connects us through listening and sharing.”
WILL K. WILKINS, EXECUTIVE DIRECTOR, REAL ART WAYS
I’d been trying to become a better storyteller for years. I read things online, but none seemed to explain how to implement the tactics involved. When I heard Matt’s interview on a favorite podcast, I knew he was the one I was looking for. I began listening to his podcast, purchased his book and hired him for several coaching sessions. He’s the only one who breaks things down for people to absorb and apply. When you work with Matt, you get a great story teller and teacher.
BEN PAINE, ENTREPRENEUR-COMMUNICATIONS
Storytelling Strategies In Action
Watch "She Held My Hand"
Get the Storytelling Kit for Business — Free
Discover how to use storytelling to advance your career, inspire confidence, and make people remember you.
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Hi, I'm Matthew Dicks
I never planned to become one of the world’s most recognized storytelling coaches. My first public story was told on a whim — and it changed everything.
Since then, I've won 62 StorySLAMs and 9 GrandSLAM Championships, authored internationally bestselling novels, and taught thousands of people how to tell unforgettable stories.
