Discover the 10 Stories Every Business Needs to Grow and Stand Out

Find the stories hidden inside your business journey.
Use them to build trust, connection, and credibility.
Turn everyday moments into stories people remember — and repeat.

The Storytelling for Business & Brand Guide teaches you how to find authentic stories to stand out in pitches, presentations, marketing, leadership moments, and everyday business conversations — so people remember your brand’s story, not just the product you sell.

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When You’re Asked,
“What Do You Do?”,
how do you answer?

Most people answer with explanations — job titles, services, features, results.

But explanations don’t stick.
Stories do.

Because stories turn information into something people remember — and act on.

I’ve taught storytelling to leaders at Google, Pfizer, Microsoft, and startups worldwide. And no matter the industry or size of the company, they all faced the same challenge:

Turning moments into connection,
information into meaning,
and stories into business growth.

This guide shows you how to do exactly that.

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Stories Make Your Work Relatable.
Trustworthy. And Human.

When someone wonders, “Why should I trust you?”

That’s your chance to tell the story of where this business began — the problem you saw, the frustration you felt, and why solving it became personal.
When they think, “Can you deliver when it matters?”

That’s the story of the high-stakes moment — the deadline, the crisis, the near-failure — and how your team rose to meet it.
When they wonder, “Do you actually care about your customers?”

When they wonder, “Do you actually care about your customers?”
That’s where you share the story of someone you helped — the transformation, the relief, the impact your work created in the real world.
When they’re silently asking, “What do you stand for?”

Your stories reveal your values — how you treat people, how you make decisions, and what you refuse to compromise on.
When they think, “Why does this matter to me?”

That’s when you tell the story that connects your work to their world — showing the human outcome behind the product or service.
And when they ask, “Where is this business or brand going?”

You paint a vision of the future — a future customers, partners, and employees want to be part of.

Your stories are the answers that make them care.

Inside this guide, you’ll discover the 10 core stories every business needs — from your origin story to your customer success stories — each designed to answer the questions your audience is already asking.

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Inside My Storytelling Guide
You'll Learn How To

Replace jargon with stories that make people feel something
Connect your mission to your audience’s needs

Inspire confidence and trust without overselling
Build a brand voice that sounds like you, not a corporate manual

If you work with people, sell ideas, lead teams, or build anything that matters — then you already need these stories.

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Stories Are Changing Lives Everyday!

"Matt employs his wealth of knowledge and experience to create a safe, supportive and inspirational learning environment for storytellers of any level."

- Jeff Vibes
Producer/AD at Freelance

"I often tell stories about other people. Now, I understand the value and beauty of sharing personal stories as well. "

- Allison Holzer
CO-CEO & CIO, INSPIRECORPS Co-Author of Dare to Inspie

"Nobody understands story more and knows how to deliver it better than Matthew Dicks. He’s a storyteller and teacher who improves everyone at the craft.”

VALERIE GORDON, COMMANDER-IN-SHE

“Matthew Dicks tells his stories, gives people the courage and tools to tell their own, and connects us through listening and sharing.”

WILL K. WILKINS, EXECUTIVE DIRECTOR, REAL ART WAYS

I’d been trying to become a better storyteller for years. I read things online, but none seemed to explain how to implement the tactics involved. When I heard Matt’s interview on a favorite podcast, I knew he was the one I was looking for. I began listening to his podcast, purchased his book and hired him for several coaching sessions. He’s the only one who breaks things down for people to absorb and apply. When you work with Matt, you get a great story teller and teacher.

BEN PAINE, ENTREPRENEUR-COMMUNICATIONS

Storytelling Strategies In Action

Watch "Storytelling Rebuilt My Founder Story (and My Company Culture)"

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for Business & Brands

**Discover the 10 essential stories every business needs to build trust, connect with customers, and stand out in a crowded market.**

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Hi, I'm Matthew Dicks

I never planned to become one of the world’s most recognized storytelling coaches. My first public story was told on a whim — and it changed everything.

Since then, I've won 62 StorySLAMs and 9 GrandSLAM Championships, authored internationally bestselling novels, and taught thousands of people how to tell unforgettable stories.

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Discover the 10 Stories Every Business Needs to Grow and Stand Out