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STORYTELLING FOUNDATIONS

Learn the Storytelling System Used to Move Audiences Everywhere

 
Inside Storytelling Foundations, learn how to find powerful moments, shape them with purpose, and tell stories that make people listen, laugh, lean in, and remember.

Turn the Storyworthy Method Into a Skill You
Can Use Anywhere.  

Inside Storytelling Foundations, Matt takes the ideas from Storyworthy and turns them into a guided learning experience — with lessons, prompts, exercises, frameworks, examples, and tools you can use to find, shape, and strengthen your own stories.

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Become the Person People Want to Listen To

 

Learn to Speak, Write, and Lead With the Power of Story

 

Learn the exact strategies Matthew Dicks uses to captivate audiences, create emotional connection, and make every message land.

Use storytelling to:

  • hold attention

  • make people laugh

  • make ideas stick

  • speak with more confidence

  • turn moments into meaning

  • explain things people remember

  • move people without forcing it

 

Step Into the
Power of Story

 

 I've received a tonne of advice from investors, founders, and other mentors...I always tell Matt he provides the most value per minute of anyone I spend time with.

Alyhan Rehmatullah
CEO & Cofounder - ALTRU

“Matthew's storytelling strategies have transformed my presentations. 
I never thought I could keep an audience on the edge of their seat!"

– Alex J., Professional Speaker

 I've received a tonne of advice from investors, founders, and other mentors...I always tell Matt he provides the most value per minute of anyone I spend time with.

 

Alyhan Rehmatullah
CEO & Cofounder - ALTRU

I've received a tonne of advice from investors, founders, and other mentors...I always tell Matt he provides the most value per minute of anyone I spend time with.

 

Alyhan Rehmatullah
CEO & Cofounder - ALTRU

I've received a tonne of advice from investors, founders, and other mentors...I always tell Matt he provides the most value per minute of anyone I spend time with.

 

Alyhan Rehmatullah
CEO & Cofounder - ALTRU

You Don’t Need a More
Interesting Life

 

You Already Have Stories.

 

They’re hiding in your work, your memories, your mistakes, your conversations, and your ordinary days.

You just need to learn how to spot them, shape them, and tell them so they matter.

Storytelling Foundations teaches you how to find them — and what to do with them.

Turn Communication Into Connection

Communicate With More Power, Presence, and Purpose

  • Find and Capture the moments that matter most

  • Shape them into stories that move people

  • Add humor, heart, and humanity

  • Capture attention — and keep it

EXPLORE

You'll Learn the Exact System I Use to Win Audiences Everywhere!

GET ACCESS

Is This For Me?

Whether you’re a total beginner or a seasoned speaker, this foundational course will transform yu’re speaking at work, presenting on stage, writing, teaching, selling an idea, or connecting in everyday life — this program will transform the way you communicate.

The Building Blocks of Powerful Storytelling

Find & Capture Moments Worth Telling 
EXPLORE INSIDE
A Step-By-Step
Guide to Crafting Stories
EXPLORE INSIDE
Apply Humor Effectively in Almost Any Situation
EXPLORE INSIDE
Master the Psychology and Strategy of Audience Engagement
EXPLORE INSIDE

Find & Capture the
 Moments Worth Telling 

  • Discover the Stories you’ve been walking past

  • Build a personal library of authentic, relatable stories to use wherever you go.

  • Turn your everyday life into story material using  "Homework for Life" 

Storyworthy Moments

  1. Introduction

    2 lessons
    1. Intro
    2. Course Downloads & Workbook

  2. Storyworthy Moments

    9 lessons
    1. 1.1 Homework for Life
    2. 1.2 Homework for Life - Unexpected Benefits
    3. 1.3 Homework for Life - Nuts Bolts
    4. 2.1 First Last Best Worst
    5. 3.1 Three Two One
    6. 3.2 Three Two One - Nuts Bolts
    7. 4.1 Where Oh Where
    8. 5.1 Lost & Found
    9. 6 Outro

  3. Turn Moments Into Stories

    3 lessons
    1. Story Time Episode 001
    2. Story Time Episode 002
    3. Story Time Episode 003

Most people do not need better lives.

They need a better way to notice the life they are already living.

Storyworthy Moments teaches you how to find story material hiding in plain sight — in your day, your memories, your conversations, your work, your childhood, your mistakes, your tiny moments of change.

You’ll learn Matthew’s life-changing Homework for Life method and build a personal library of authentic, relatable stories you can use anywhere.

Best if you’ve ever thought:

“I don’t have any good stories.”

You’ll learn how to:

  • spot everyday moments worth telling
  • capture stories before they disappear
  • use simple memory games and prompts to uncover forgotten stories
  • build a story bank you can draw from for speeches, interviews, writing, business, teaching, and conversations
  • see your life with more attention, meaning, and possibility
Call To Action

A Step-By-StepGuide
to Crafting Stories 

  • My Complete Proven 7-Step Story Framework, Workbook and Story Planner Included

  • Build structured, memorable stories from start to finish.

  • Create stories for speaking, writing, business, and life.

The Essentials of Storytelling

  1. Introduction

    4 lessons
    1. Introduction to The Essentials of Storytelling
    2. Understanding Your Storytelling Toolkit
    3. EXAMPLE STORY #1: Charity Thief
    4. EXAMPLE STORY #2: Spoon of Power

  2. STEP #1: Clarify Your Purpose

    5 lessons
    1. What is a Story
    2. Examples of Transformation
    3. The 5-Second Moment
    4. Not a Story
    5. A Story Can Only Be About One Thing

  3. STEP #2: Build the Framework

    4 lessons
    1. Why a Frame?
    2. Finding the End
    3. Finding the Beginning
    4. Thesis Statement

  4. STEP #3: Craft a Compelling Opening

    10 lessons
    1. Why Beginnings Are So Important
    2. Rules for Beginnings
    3. Location & Action
    4. Start as close to the end as possible
    5. The Moth: Car Story (Optional)
    6. Create Wonder
    7. Avoid Exposition
    8. Avoid Setting Expectations
    9. Avoid Weirdness
    10. Avoid Rhetorical Questions

  5. STEP #4: Building Your Scenes

    3 lessons
    1. Scenes
    2. Introduction to Chronology
    3. ABC Structure

  6. STEP #5: Refine the Ending

    6 lessons
    1. Rules for Ending
    2. End in the Heart and Mind
    3. End with What We See, Think, and Feel
    4. Stop When It's Done
    5. Don't End on a Joke
    6. Leave the Audience Wanting More

  7. STEP #6: Engage and Entertain

    1 lesson
    1. Hooking Your Audience With the 3 S's

  8. STEP #7: The Cutting Room Floor

    1 lesson
    1. Omission

  9. Watch Episodes of Story Time

    12 lessons
    1. Story Time Episode 01
    2. Story Time Episode 02
    3. Story Time Episode 03
    4. Story Time Episode 04
    5. Story Time Episode 05
    6. Story Time Episode 06
    7. Story Time Episode 07
    8. Story Time Episode 08
    9. Story Time Episode 09
    10. Story Time Episode 10
    11. Story Time Episode 11
    12. Story Time Episode 12

 

The Essentials of Storytelling teaches Matthew’s complete 7-step framework for turning a raw moment into a clear, structured, memorable story.

You’ll learn how to find the ending, choose the right beginning, build scenes, create stakes, cut what does not belong, and leave people with something they can feel.

Best if you’ve ever thought:

“I have stories, but I don’t know how to tell them well.”

You’ll learn how to:

  • turn moments into structured stories
  • clarify the purpose of your story
  • find the emotional change that makes people care
  • craft stronger beginnings and endings
  • build momentum through scenes
  • use stakes, suspense, surprise, vulnerability, and humor
  • make your story shorter, sharper, and more powerful

Apply Humor Effectively
in Almost Any Situation

  • Add humor naturally—even if you’re not "funny."

  • Use 5 simple strategies to make any story more entertaining.

  • Create stories that entertain, connect, and make people love listening to you.

Storytelling with Humor

  1. Introduction

    2 lessons
    1. When & Why to Be Funny
    2. Course Downloads & Workbook

  2. Understanding Humor

    3 lessons
    1. Where Humor Hides
    2. 3 Ways to Be Funny
    3. Delivery

  3. 5 Humor Strategies

    5 lessons
    1. Humor 1 - Nostalgia
    2. Humor 2 - Exaggeration
    3. Humor 3 - One of These Things
    4. Humor 4 - Metaphor
    5. Humor 5 - Definitions

  4. Strategies In Action

    15 lessons
    1. Shoe Thief
    2. Stargazing Betrayal
    3. Raisins
    4. Raise Your Hands
    5. Halloween Surprise
    6. Jack the Personal Assistant
    7. Mickey and Minnie
    8. Penny Drive
    9. Strip Club of my Own Making
    10. Canned Cranberry Sauce
    11. MIT Restroom
    12. Mr. Morin is a Moron
    13. Shakespeare Origin Story
    14. Genetic Flaws
    15. Sex with Corn

There is no such thing as “naturally funny.”

There are people who understand how humor works.

Storytelling With Humor teaches you simple, practical strategies for adding humor to stories, talks, lessons, presentations, and everyday communication — even if you do not think of yourself as funny.

Because humor is not just entertainment.

It builds instant rapport.

It lowers defenses.

It makes people want to keep listening.

Best if you’ve ever thought:

“I want people to enjoy listening to me more.”

You’ll learn how to:

  • add humor naturally, even in professional settings
  • use five simple humor strategies
  • know where humor belongs and where it does not
  • make ordinary moments more entertaining
  • create vivid, funny images through comparison, surprise, exaggeration, and metaphor
  • make people laugh without turning your story into a comedy routine

 

Master the Psychology & Strategy of Audience Engagement 

  • Master the psychology behind why people pay attention—and why they don’t.

  • Learn proven methods like Stakes, Surprise, Suspense, and Humor to hold any audience.

  • Craft stories that move people to action.

Captivate & Engage

  1. Introduction

    8 lessons
    1. Introduction to Audience Engagement
    2. Course Resources & Downloads
    3. Reason 1
    4. Reason 2
    5. Reason 3
    6. There Are Many Ways to Entertain Your Audience
    7. STORY OF REFERENCE #1: Charity Thief
    8. STORY OF REFERENCE #2: Genetic Flaws

  2. METHOD #1 - Stakes

    6 lessons
    1. RMCC Story
    2. The Elephant
    3. Backpacks
    4. Breadcrumbs
    5. Hourglasses
    6. Crystal Ball

  3. METHOD #2 - Suspense

    3 lessons
    1. Introduction to Suspense in Storytelling
    2. The Concept of Wondering
    3. Withholding Information

  4. METHOD #3 - Surprise

    6 lessons
    1. The Power of Surprise in Storytelling
    2. Identifying Opportunities for Surprise
    3. Avoiding Common Pitfalls That Ruin Surprises
    4. EXAMPLE: Rabbit Video
    5. EXAMPLE: Example Matty the Dog
    6. EXAMPLE: Example Johnnie Walker Commercial

  5. METHOD #4 - Humor

    12 lessons
    1. Why Humor?
    2. What Makes Something Funny
    3. Where and When to Be Funny
    4. Where Humor Hides
    5. Seven Strategies For Being Funny in Business
    6. Strategy #1: Nostalgia
    7. Strategy #2: Exaggeration
    8. Strategy #3: One of These Things is Not Like the Other
    9. Strategy #4: Metaphors & Similes
    10. Strategy #5: Definitions
    11. Strategy #6: Specificity
    12. Strategy #7: The Callback

  6. Delivery

    5 lessons
    1. Who is Doing the Speaking?
    2. The Four Vocal Variants
    3. Choosing Your Tech
    4. Using Your Body Effectively
    5. Staging

  7. Putting it all together

    2 lessons
    1. Watch Megan Washington Video
    2. Putting it all together

  8. Strategies in Action

    13 lessons
    1. Battle Outside Big Sky
    2. Jeremy Hit By Car
    3. Matty and the Dog
    4. Clara Wants a Sister
    5. Blackstone Valley Sniper
    6. Clara s Ambulance Ride
    7. Leaving Clara at 7-11
    8. Thunder Hail and Stupid Rainbow
    9. High Speed Chase virtual
    10. Kelly in the Toilet
    11. Trader Joes Fight
    12. Bride in Need
    13. Big Man in a Big Truck

Attention is not automatic.

You have to earn it.

Captivate & Engage teaches the psychology and strategy behind why people pay attention — and why they don’t.

You’ll learn how to use stakes, suspense, surprise, and humor to keep people listening in presentations, talks, meetings, classrooms, videos, sales conversations, and moments when your words matter.

Best if you’ve ever thought:

“People lose interest before I get to the important part.”

You’ll learn how to:

  • understand why audiences listen, laugh, lean in, and remember
  • use stakes to make people care
  • use suspense to keep people wanting more
  • use surprise to create memorable moments
  • use humor to create connection and energy
  • structure communication so people hang on every word
  • deliver stories with more confidence, clarity, and impact

 

Ready to Master the Art of
Moving People With Story

Walk Away With Stories, Not Just Notes

Inside Storytelling Foundations, you are not just watching Matthew talk about storytelling.

You are building the skill as you go.

You’ll see how Matt thinks.

You’ll watch him break down stories.

You’ll use prompts, games, frameworks, and planners.

You’ll capture real moments from your own life.

You’ll begin shaping stories you can actually use.

And because the lessons are short, focused, and practical, you can make progress without disappearing into a giant course you never finish.

This is designed for real people with real lives.

People with jobs.

Families.

Businesses.

Ideas.

Messages.

Stories they have been meaning to tell.

Stories they did not even know were stories yet.

This Is Not Just a Set of Videos

It’s a Storytelling Experience You Can Actually Use.

Short, Focused Lessons

Learn one storytelling skill at a time, then apply it immediately.

Workbooks & Story Planners

Use guided tools to capture, organize, and shape your stories.

Real Examples & Breakdowns

See how storytelling decisions are made in real time.

Practical Exercises

Use prompts, games, and frameworks to find stories faster.

Community Access

Share your progress, get support, and keep your momentum going.

Lifetime Access

Return to the training whenever a new story, speech, pitch, post, or conversation matters.

Ready to Be Heard Differently?

Get the Complete Storytelling Transformation

Your Next Story Could Change the Room
 

 Recommended Path  

 

The Complete Storytelling Foundations System


Best for: Anyone who wants the full storytelling foundation.

SAVE $300

799.99 
499.99USD

Get the Complete System

Start Small. Build Over Time.

You don’t have to learn everything at once.
 Each module is part of the same larger Storytelling Foundations system.


Find and capture the moments worth telling.


Best for anyone who thinks, “I don’t have any good stories.”

$99.99 USD

☑ Add This Module

Shape moments into stories using Matt’s 7-step framework.


Best for anyone who needs structure, clarity, and a stronger ending.

$249.99 USD

☑ Add This Module

Add humor naturally and strategically.


Best for anyone who wants to be more entertaining. 

$149.99

$99.99 USD

☑ Add This Module

Master the psychology behind why people pay attention—and why they don’t.


Best for: anyone who speaks, teaches, sells, leads, presents, or creates content.

$299.99 USD

☑ Add This Module

Frequently Asked Questions

If you have any other questions, feel free to contact us!

Your Stories Are Already Happening. 

Now Learn How to Use Them.

The moment you need might happen tomorrow.

In a meeting.

In a conversation.

In a pitch.

In a classroom.

At dinner.

On stage.

In an email.

In a hard conversation you have been avoiding.

The story will be there.

The question is whether you’ll notice it, shape it, and know what to do with it.

Storytelling Foundations gives you the tools to begin.

Start with one module.

Or get the complete system.

Either way, you’ll never look at your life, your work, or your communication the same way again.

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