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STORYTELLING FOUNDATIONS

Speak, Write, and Lead
With the Power of Story

 

Inside Storytelling Foundations, you'll learn the storytelling system used to move audiences everywhere

 

Call To Action
✓  A personal library of stories you can use anywhere 
✓  A repeatable method for shaping stories that land 
✓  The confidence to speak, write, and lead with more power 

Step Into the Power of Story

 

Turn the Storyworthy Method Into a Skill You
Can Use Anywhere.  

Inside Storytelling Foundations, Matt takes the ideas from Storyworthy and turns them into a guided learning experience — with lessons, prompts, exercises, frameworks, examples, and tools you can use to find, shape, and strengthen your own stories.

Become the Person People
Want to Listen To

 Learn the exact strategies Matthew Dicks uses to: 

  • Turn Everyday Moments Into Unforgettable Stories

    You’ll be the person everyone remembers.

  • Build Deep, Instant Connections

    Storytelling skips the small talk and gets to the heart.

  • Make Your Message Stick— Every Time, With Every Audience

    Whether you’re teaching, pitching, leading, or dating — stories make people care.

  • Command Attention Without Shouting

    In a noisy world, stories are the signal.

  • Understand Yourself Like Never Before

    Through story, your patterns, past, and purpose come into focus. 

Experience the Transformation

 

 I've received a tonne of advice from investors, founders, and other mentors...I always tell Matt he provides the most value per minute of anyone I spend time with.

Alyhan Rehmatullah
CEO & Cofounder - ALTRU

“Matthew's storytelling strategies have transformed my presentations. 
I never thought I could keep an audience on the edge of their seat!"

– Alex J., Professional Speaker

 I've received a tonne of advice from investors, founders, and other mentors...I always tell Matt he provides the most value per minute of anyone I spend time with.

 

Alyhan Rehmatullah
CEO & Cofounder - ALTRU

What You’ll Walk Away With

 A Story Bank You
Can Use Anywhere 

Build a personal library of moments, memories, and ideas you can use in talks, writing, teaching, sales, leadership, content, and everyday life.

 A Framework for 
Stories That Land 

Learn how to begin, end, cut, shape, and strengthen stories so they actually move people.

 A Stronger Sense of 
 What Makes People Listen 

Understand how stakes, suspense, surprise, humor, and emotional change create attention.

 More Confidence
 When Your Words Matter 

Know how to reach for a story in the moments when you need people to trust you, believe you, understand you, and remember you.

The Matthew Dicks
Storytelling Framework

Find & Capture Moments Worth Telling 
EXPLORE INSIDE
A Step-By-Step
Guide to Crafting Stories
EXPLORE INSIDE
Apply Humor Effectively in Almost Any Situation
EXPLORE INSIDE
Master the Psychology and Strategy of Audience Engagement
EXPLORE INSIDE

The Building Blocks
of Powerful Storytelling

☑ Short, Focused Lessons

Learn one storytelling skill at a time, then apply it immediately.

☑ Workbooks & Story Planners

Use guided tools to capture, organize, and shape your stories.

☑ Real Examples & Breakdowns

See how storytelling decisions are made in real time.

☑ Practical Exercises

Use prompts, games, and frameworks to find stories faster.

☑ Community Access

Share your progress, get support, and keep your momentum going.

☑ Lifetime Access

Return to the training whenever a new story, speech, pitch, post, or conversation matters.

Inside My Complete
Storytelling Foundations System

✦ Find & Capture the
 Moments Worth Telling 

  • Build a personal library of authentic, relatable stories to use wherever you go.

Storyworthy Moments

  1. Introduction

    2 lessons
    1. Intro
    2. Course Downloads & Workbook

  2. Storyworthy Moments

    9 lessons
    1. 1.1 Homework for Life
    2. 1.2 Homework for Life - Unexpected Benefits
    3. 1.3 Homework for Life - Nuts Bolts
    4. 2.1 First Last Best Worst
    5. 3.1 Three Two One
    6. 3.2 Three Two One - Nuts Bolts
    7. 4.1 Where Oh Where
    8. 5.1 Lost & Found
    9. 6 Outro

  3. Turn Moments Into Stories

    3 lessons
    1. Story Time Episode 001
    2. Story Time Episode 002
    3. Story Time Episode 003

You Don’t Need a More Interesting Life.

You Already Have Stories.


Most people do not need better lives.

They need a better way to notice the life they are already living.

Storyworthy Moments teaches you how to find story material hiding in plain sight — in your day, your memories, your conversations, your work, your childhood, your mistakes, your tiny moments of change.

You’ll learn Matthew’s life-changing Homework for Life method and build a personal library of authentic, relatable stories you can use anywhere.

Best if you’ve ever thought:

“I don’t have any good stories.”

You’ll learn how to:

  • Discover the Stories you’ve been walking past
  • capture stories before they disappear
  • use simple memory games and prompts to uncover forgotten stories
  • build a story bank you can draw from for speeches, interviews, writing, business, teaching, and conversations
  • see your life with more attention, meaning, and possibility

"Matt’s humor strategies are incredibly practical. I now feel confident using humor even in professional settings without worrying about ‘falling flat.’"

– Linda M., Corporate Trainer

Call To Action

A Step-By-StepGuide
to Crafting Stories 

  • My Complete Proven 7-Step Story Framework, Workbook and Story Planner Included

The Essentials of Storytelling

  1. Introduction

    4 lessons
    1. Introduction to The Essentials of Storytelling
    2. Understanding Your Storytelling Toolkit
    3. EXAMPLE STORY #1: Charity Thief
    4. EXAMPLE STORY #2: Spoon of Power

  2. STEP #1: Clarify Your Purpose

    5 lessons
    1. What is a Story
    2. Examples of Transformation
    3. The 5-Second Moment
    4. Not a Story
    5. A Story Can Only Be About One Thing

  3. STEP #2: Build the Framework

    4 lessons
    1. Why a Frame?
    2. Finding the End
    3. Finding the Beginning
    4. Thesis Statement

  4. STEP #3: Craft a Compelling Opening

    10 lessons
    1. Why Beginnings Are So Important
    2. Rules for Beginnings
    3. Location & Action
    4. Start as close to the end as possible
    5. The Moth: Car Story (Optional)
    6. Create Wonder
    7. Avoid Exposition
    8. Avoid Setting Expectations
    9. Avoid Weirdness
    10. Avoid Rhetorical Questions

  5. STEP #4: Building Your Scenes

    3 lessons
    1. Scenes
    2. Introduction to Chronology
    3. ABC Structure

  6. STEP #5: Refine the Ending

    6 lessons
    1. Rules for Ending
    2. End in the Heart and Mind
    3. End with What We See, Think, and Feel
    4. Stop When It's Done
    5. Don't End on a Joke
    6. Leave the Audience Wanting More

  7. STEP #6: Engage and Entertain

    1 lesson
    1. Hooking Your Audience With the 3 S's

  8. STEP #7: The Cutting Room Floor

    1 lesson
    1. Omission

  9. Watch Episodes of Story Time

    12 lessons
    1. Story Time Episode 01
    2. Story Time Episode 02
    3. Story Time Episode 03
    4. Story Time Episode 04
    5. Story Time Episode 05
    6. Story Time Episode 06
    7. Story Time Episode 07
    8. Story Time Episode 08
    9. Story Time Episode 09
    10. Story Time Episode 10
    11. Story Time Episode 11
    12. Story Time Episode 12

Build structured, memorable stories from start to finish.


The Essentials of Storytelling teaches Matthew’s complete 7-step framework for turning a raw moment into a clear, structured, memorable story.

You’ll learn how to find the ending, choose the right beginning, build scenes, create stakes, cut what does not belong, and leave people with something they can feel.

For anyone whose stories ramble, drift, or lose the point.

Best if you’ve ever thought:

“I have stories, but I don’t know how to tell them well.”

You’ll learn how to:

  • turn moments into structured stories
  • clarify the purpose of your story
  • find the emotional change that makes people care
  • craft stronger beginnings and endings
  • build momentum through scenes
  • use stakes, suspense, surprise, vulnerability, and humor
  • make your story shorter, sharper, and more powerful

"Matt’s humor strategies are incredibly practical. I now feel confident using humor even in professional settings without worrying about ‘falling flat.’"

– Linda M., Corporate Trainer

Use Humor to Connect
and Make People Want to Listen.

  • Add humor naturally—even if you’re not "funny." 

Storytelling with Humor

  1. Introduction

    2 lessons
    1. When & Why to Be Funny
    2. Course Downloads & Workbook

  2. Understanding Humor

    3 lessons
    1. Where Humor Hides
    2. 3 Ways to Be Funny
    3. Delivery

  3. 5 Humor Strategies

    5 lessons
    1. Humor 1 - Nostalgia
    2. Humor 2 - Exaggeration
    3. Humor 3 - One of These Things
    4. Humor 4 - Metaphor
    5. Humor 5 - Definitions

  4. Strategies In Action

    15 lessons
    1. Shoe Thief
    2. Stargazing Betrayal
    3. Raisins
    4. Raise Your Hands
    5. Halloween Surprise
    6. Jack the Personal Assistant
    7. Mickey and Minnie
    8. Penny Drive
    9. Strip Club of my Own Making
    10. Canned Cranberry Sauce
    11. MIT Restroom
    12. Mr. Morin is a Moron
    13. Shakespeare Origin Story
    14. Genetic Flaws
    15. Sex with Corn

You Don’t Need a More Interesting Life.

You Already Have Stories.


There is no such thing as “naturally funny.”

There are people who understand how humor works.

Storytelling With Humor teaches you the science-backed strategies simple, and practical strategies for adding humor to stories, talks, lessons, presentations, and everyday communication — even if you do not think of yourself as funny.

Because humor is not just entertainment.

It builds instant rapport.

It lowers defenses.

It makes people want to keep listening.

For anyone who wants to be more entertaining, relaxed, and memorable.

Best if you’ve ever thought:

“I want people to enjoy listening to me more.”

You’ll learn how to:

  • add humor naturally, even in professional settings
  • use five simple humor strategies
  • know where humor belongs and where it does not
  • make ordinary moments more entertaining
  • create vivid, funny images through comparison, surprise, exaggeration, and metaphor
  • make people laugh without turning your story into a comedy routine

"Matt’s humor strategies are incredibly practical. I now feel confident using humor even in professional settings without worrying about ‘falling flat.’"

– Linda M., Corporate Trainer

Hold Attention Anywhere
Your Words Matter.

  • Master the psychology behind why people pay attention—and why they don’t.

Captivate & Engage

  1. Introduction

    8 lessons
    1. Introduction to Audience Engagement
    2. Course Resources & Downloads
    3. Reason 1
    4. Reason 2
    5. Reason 3
    6. There Are Many Ways to Entertain Your Audience
    7. STORY OF REFERENCE #1: Charity Thief
    8. STORY OF REFERENCE #2: Genetic Flaws

  2. METHOD #1 - Stakes

    6 lessons
    1. RMCC Story
    2. The Elephant
    3. Backpacks
    4. Breadcrumbs
    5. Hourglasses
    6. Crystal Ball

  3. METHOD #2 - Suspense

    3 lessons
    1. Introduction to Suspense in Storytelling
    2. The Concept of Wondering
    3. Withholding Information

  4. METHOD #3 - Surprise

    6 lessons
    1. The Power of Surprise in Storytelling
    2. Identifying Opportunities for Surprise
    3. Avoiding Common Pitfalls That Ruin Surprises
    4. EXAMPLE: Rabbit Video
    5. EXAMPLE: Example Matty the Dog
    6. EXAMPLE: Example Johnnie Walker Commercial

  5. METHOD #4 - Humor

    12 lessons
    1. Why Humor?
    2. What Makes Something Funny
    3. Where and When to Be Funny
    4. Where Humor Hides
    5. Seven Strategies For Being Funny in Business
    6. Strategy #1: Nostalgia
    7. Strategy #2: Exaggeration
    8. Strategy #3: One of These Things is Not Like the Other
    9. Strategy #4: Metaphors & Similes
    10. Strategy #5: Definitions
    11. Strategy #6: Specificity
    12. Strategy #7: The Callback

  6. Delivery

    5 lessons
    1. Who is Doing the Speaking?
    2. The Four Vocal Variants
    3. Choosing Your Tech
    4. Using Your Body Effectively
    5. Staging

  7. Putting it all together

    2 lessons
    1. Watch Megan Washington Video
    2. Putting it all together

  8. Strategies in Action

    13 lessons
    1. Battle Outside Big Sky
    2. Jeremy Hit By Car
    3. Matty and the Dog
    4. Clara Wants a Sister
    5. Blackstone Valley Sniper
    6. Clara s Ambulance Ride
    7. Leaving Clara at 7-11
    8. Thunder Hail and Stupid Rainbow
    9. High Speed Chase virtual
    10. Kelly in the Toilet
    11. Trader Joes Fight
    12. Bride in Need
    13. Big Man in a Big Truck

Attention is not automatic.

You have to earn it.


Captivate & Engage teaches the psychology and strategy behind why people pay attention — and why they don’t.

You’ll learn how to use stakes, suspense, surprise, and humor to keep people listening in presentations, talks, meetings, classrooms, videos, sales conversations, and moments when your words matter.

For speakers, teachers, leaders, coaches, creators, presenters, and business owners.

Best if you’ve ever thought:

“People lose interest before I get to the important part.”

You’ll learn how to:

  • understand why audiences listen, laugh, lean in, and remember
  • use stakes to make people care
  • use suspense to keep people wanting more
  • use surprise to create memorable moments
  • use humor to create connection and energy
  • structure communication so people hang on every word
  • deliver stories with more confidence, clarity, and impact 

"Matt’s humor strategies are incredibly practical. I now feel confident using humor even in professional settings without worrying about ‘falling flat.’"

– Linda M., Corporate Trainer


Hold Attention.
Spark Emotion.
Be Unforgettable.

 See Storytelling in Action 
 


Go Behind the Scenes of Great Stories
Watch Matt Break Down Strategies in Real Time 

⭐⭐⭐⭐⭐

I've received a tonne of advice from investors, founders, and other mentors...I always tell Matt he provides the most value per minute of anyone I spend time with.

 

Alyhan Rehmatullah
CEO & Cofounder - ALTRU

⭐⭐⭐⭐⭐

I've received a tonne of advice from investors, founders, and other mentors...I always tell Matt he provides the most value per minute of anyone I spend time with.

 

Alyhan Rehmatullah
CEO & Cofounder - ALTRU

⭐⭐⭐⭐⭐

I've received a tonne of advice from investors, founders, and other mentors...I always tell Matt he provides the most value per minute of anyone I spend time with.

 

Alyhan Rehmatullah
CEO & Cofounder - ALTRU

⭐⭐⭐⭐⭐

I've received a tonne of advice from investors, founders, and other mentors...I always tell Matt he provides the most value per minute of anyone I spend time with.

 

Alyhan Rehmatullah
CEO & Cofounder - ALTRU

 Inside the Storyworthy Storytelling Community

 

  • Take part in Regular Story Building Challenges: 

    Assignments to improve your skills and build your story library

  • Get feedback and support: 

     Connect with fellow storytellers

  • Share your stories and experiences:

    with a supportive & understanding audience

JUMP INSIDE

Keep Your Momentum Going

Your Next Story Could
Change the Room

Ready to Be Heard Differently?


Get the Complete Storytelling Transformation

 

 Recommended Path  

 

The Complete Storytelling Foundations System


Best for: Anyone who wants the full storytelling foundation.

SAVE $300

799.99 
499.99USD

Get the Complete System

Start Small. Build Over Time.


You don’t have to learn everything at once.
 Each module is part of the same larger Storytelling Foundations system.


Find and capture the moments worth telling.


Best for anyone who thinks, “I don’t have any good stories.”

$99.99 USD

☑ Add This Module

Shape moments into stories using Matt’s 7-step framework.


Best for anyone who needs structure, clarity, and a stronger ending.

$249.99 USD

☑ Add This Module

Add humor naturally and strategically.


Best for anyone who wants to be more entertaining. 

$149.99

$99.99 USD

☑ Add This Module

Master the psychology behind why people pay attention—and why they don’t.


Best for anyone who speaks, teaches, sells, leads, presents, or creates content.

$299.99 USD

☑ Add This Module

Frequently Asked Questions

If you have any other questions, feel free to contact us!

Is This For Me?

Whether you’re a total beginner or a seasoned speaker, this foundational course will transform yu’re speaking at work, presenting on stage, writing, teaching, selling an idea, or connecting in everyday life — this program will transform the way you communicate.

Use Story Anywhere
Your Words Matter 

When They Need to Trust You

When someone wonders, “Why should I trust you?”

Tell the story of where your conviction came from — the moment, mistake, frustration, or experience that made this personal.

 


When They Need to Believe You

When they wonder, “Can you actually do this?”

Tell the story of pressure — the deadline, the crisis, the near-failure, and the moment you found a way through.

 


When They Need to Know You Care

When they wonder, “Do you understand people like me?”

Tell the story of someone you helped — the relief, the change, the real human outcome.

 


When They Need to See Why It Matters

When they ask, “Why should this matter to me?”

Tell the story that connects the idea to their life — the consequence, the change, the human reason to care.


When They Need to Stay With You

When attention starts to drift.

Tell the story that creates stakes, suspense, curiosity, or surprise.


When They Need to Remember the Message

When the idea is important, but easy to forget.

Tell the story that turns information into a moment.

Your stories are the answers that make them care.

Watch Sample Lessons

Inside the FREE Storytelling Academy

 

WATCH NOW

Your Stories Are
Already Happening

 Now Learn How to Use Them 

The moment you need might happen tomorrow.

 

In a meeting.
In a conversation.
In a pitch.
In a classroom.
At dinner.
On stage.
In an email.

In a hard conversation you have been avoiding.
The story will be there.

The question is whether you’ll notice it, shape it, and know what to do with it.

Storytelling Foundations gives you the tools to begin.

You’ll never look at your life, your work, or your communication the same way again.

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