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The Essentials of Storytelling

A Step-By-Step Guide to Crafting Stories

  • My Complete Proven 7-Step Story Framework, Workbook and Story Planner Included
  • Build structured, memorable stories from start to finish.
  • Create stories for speaking, writing, business, and life.

Master the Storytelling Framework Behind My
🏆Award-Winning đźŹ†Stories 

Inside Storytelling Foundations, I walk you through the 7 essential steps of building a story that captivates from beginning to end. These are the same steps I use when crafting stories for books, businesses, classrooms, and stages around the world. 

You’ll not only understand what makes a story work—but how to do it for yourself, every tim

I'll Teach You How To...

  • Understand what a story really is
    —and what it isn’t
  • Craft Stories That Actually Resonate
    Learn the essential difference between anecdotes and true stories—and how to craft ones that move people.
  • Start Strong and Win Their Attention
    Discover what makes a powerful opening—and how to avoid the most common mistakes storytellers make.
  • Shape the Journey
    Learn to find your beginning, middle, and end with confidence.
  • Bring Your Story to Life and Keep Them Listening
    Use action, emotion, and momentum to create scenes that engage listeners and escalate impact.
  • Create Endings That Resonate and Stay with Your Listener
    Learn to craft endings that leave your audience thinking, feeling, and remembering your story long after it's over.
  • A Seven-Step Storytelling Framework and Blueprint You Can Use Forever
    Master a clear, repeatable process to shape any story from beginning to end with confidence.

Everything You Need to Craft Powerful Stories—Step by Step
What's Included:

  • 9 Story Modules & Storytelling Framework: Step-by-step video training (approx. 2.5 hours total) teaching Matthew’s proven 7-step framework to shape your moments into masterful stories.
  • Your Story Toolkit: Downloadable Workbook, Visual Story Planner & Strategy Guide Included
  • Templates & Samples: Real examples to guide your own storytelling journey.
  • Access to the Storyworthy Community: Get feedback, connect with other storytellers, and keep your momentum going.
  • Lifetime Access: Return to these strategies anytime to continue honing your storytelling skills.