Storytelling Breakdown Webinar Series
Unlock the Secrets of a Championship-Winning Story!
Step into the mind of a GrandSLAM-winning storyteller as I take you on a behind-the-scenes journey through my acclaimed story, "Big Man in a Big Truck." This is your chance to learn, step by step, how a master storyteller crafts a narrative that captivates audiences and earns top honors.
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Inside this Webinar you'll learn...
- The Art of Surprise: Discover how to build and preserve surprise in your stories. Watch Matthew reveal strategies to catch your audience off-guard and keep them engaged.
- Characterization That Matters: Learn how to create impactful characters by focusing only on what serves the story—no unnecessary details, just clear, meaningful portrayals.
- Streamlining with Purpose: See firsthand how to eliminate “process language” that distracts from key moments. Every line, every beat should serve your story’s purpose, and Matthew shows you how.
- Beat-by-Beat Storytelling: Experience how a story unfolds with beat-by-beat storytelling, bringing the audience directly into the action as if they were living it themselves.
- Strategic Use of Humor: Even in serious stories, humor has a place. Learn how to use humor strategically, to enhance emotional moments without taking away from the gravity of the story.

Watch My Championship-Winning Story
Strategic Storytelling in Action
In this story "This is Going to Suck" recounts a pivotal moment in Matt’s life, where a car accident on December 23rd, 1988 changed his perspective on Christmas and brought unexpected gifts from friends. The narrative takes the audience through the events leading to the accident, the physical and emotional aftermath, and the profound impact it had on Matthew's sense of family. Despite the tragic circumstances, the story unfolds with a mix of humor and sincerity, highlighting the resilience and support of friends during a challenging time.
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Hi, I’m Matthew Dicks
As an elementary school teacher for 24 years, I could have never imagined someday I would be an internationally bestselling author of 8 books and decorated public speaker (winning over 50 Moth StorySLAM competitions and a record 9 GrandSLAM championships).
Now, many years later, I work with businesses of every size to help them use stories to increase sales, build marketing presentations, deploy advertising campaigns, and develop positive corporate culture.
My obsession with stories, drive to entertain and captivate an audience and impart the most important lessons about storytelling to help others makes me the perfect person to teach you how to use stories to grow your business.
Stories Are Changing Lives Everyday!
Hear What Our Clients Have To Say
"If you are thinking about pursuing storytelling or the value of it, it has radically transformed the way the way we talk about our product..."
-Â Masha Reutovski
Director of Corporate Marketing - SLACK
"Matt helped us take what I consider a boring topic (B2B Software) and tell an amazing story that helped our clients instantly see the value we bring to the market...
Plain and simple Matt is the best storyteller in the word"
-Alyhan Rehmatullah
CEO & Co-Founder - ALTRU