The Economics of Storytelling

Leveraging Pre-existing Skills


One of the best things about storytelling is the return on investment.

Storytelling doesn't cost a lot because we leverage skills and experience that you and your employees already possess. You've been telling stories for your entire life.

We will simply level up a skill that you already possess.


Storyworthy for Business

Course Outline

Explore the Modules & Topics
What You'll Learn
Frequently Asked Questions

Storyworthy Modules

Over 50 Lessons + Bonus Material

Module #1 - The Storyteller: An Introduction to Storytelling
  • My Journey Into Storytelling
  • Understanding Industry Trends: Who Works With Me and Why?
  • The Economics of Storytelling: Leveraging Pre-existing Skills)
  • Employee Buy-In: Why People Love Storytelling
  • Zig vs. Zag: Dare to Be Different
  • Professional AND Personal: Why Both Elements are Key

Master the Art of Storytelling

You Will Learn:

  • How to incorporate real-life experiences to create better bonds with your customers

  • Determine the source of your best stories so you have something engaging to say in any business situation

  • The importance of emotional connection and how to ensure your story strikes a chord with your audience

  • How to use humor even if you don’t think of yourself as funny

  • The power of incorporating surprise in the stories

Discover how to craft a story

  • How to formulate a central storyline that leads your audience toward the conclusion you intend

  • How to decide what story to tell
  • How to frame your story with a logical beginning, middle, and end

  • Learn the traps many storytellers fall into, and how to avoid them when telling your stories

Discover how to craft a story

  • How to get massive ROI from storytelling

  • Develop leadership skills that guarantee employee motivation, excitement, and investment

  • Learn various ways to be unique so you can stand out from your competition using storytelling


Purchase Now & Receive a Bundle of Bonuses


A Comprehensive Workbook

  • Exercises
  • Diagrams
  • Activities
  • Actionable items

Unlimited Access to

  • Matt’s Personal Story Library: Live recordings of Matthew Dicks telling stories
  • Case Studies
  • Storytelling Tips and Tricks

Special Live Lessons

  • Anatomy of a Story
  • Story Deconstruction
  • Breaking down of movies, television, books, and commercials

Join the Community

  • Engaging and supportive 
  • Share your work and receive feedback
  • Improve your storytelling skills

About the Creator

Matthew Dicks

Acclaimed for his storytelling on stages, the radio, and in novels and nonfiction, Matthew’s wonderfully straightforward and engaging strategies and techniques for constructing, telling, and polishing any story prove without a doubt that anyone can learn to be an appealing storyteller; that everyone has something storyworthy to express; and perhaps most importantly, that the act of creating and telling a story is a powerful way of understanding and enhancing one’s own life.



Inside this course, you have the opportunity to learn from a professional that did the hard work himself to become an award-winning storyteller.


Someone who is a trained educator and professional DJ, who uses all aspects of his professional career to provide clear, actionable, and successful lessons that will yield results to improve your sales, marketing, advertising, leadership, and culture.

Stories Are Changing Lives Everyday!

Reviews & Testimonials


"Matt helped us take what I consider a boring topic (B2B Software) and tell an amazing story  that helped our clients instantly see the value we bring to the market...

Plain and simple Matt is the best storyteller in the word"

-Alyhan Rehmatullah
CEO & Co-Founder - ALTRU


Contact us with any questions