Last week, a friend asked me to take a look at their LinkedIn post before publishing. It was well-written.

Sharp. Clean. Professional.

It also bored me to tears.

It was exactly the kind of post that gets 3 likes.

And I told them so. (Directly but gently. I’m not a monster.)

Why? Because it didn’t make me feel anything. There was no tension, no curiosity, no humanity. Just statements, bullet points, and “thought leadership” that sounded like everyone else’s.

NO ONE WAKES UP HOPING TO READ A LINKEDIN POST.

THEY NEED TO BE CONVINCED TO READ.

Most people don’t realize this:

There is no shortage of good writing online. But there is a massive shortage of writing that people actually want to read.

Whether it’s a blog post, a newsletter, a Facebook story, or a LinkedIn update—if it doesn’t make the reader feel something in the first few seconds, they’re gone.

The Real Reason People Scroll Past Your Posts

It’s easy to blame the algorithm. Or timing. Or hashtags. Or some mystical engagement trick you haven’t cracked yet.

But here’s the truth:

People aren’t ignoring your content because it’s bad.

They’re ignoring it because it’s not story.

It’s information. Ideas. Advice. But it’s not story.

And story is what makes people care.

What Storytelling Does That Information Alone Can’t

A good story bypasses resistance.

It invites emotion before analysis.

It engages people without asking them to engage.

And when you use storytelling in your writing—whether in a short-form post or a long-form blog—you create content that…

• Builds trust and credibility without self-promotion
• Stands out in the feed or inbox
• Lingers in people’s minds long after they scroll away

Because story sticks. Bullet points don’t.

What This Looks Like in Real Life

Let me show you how this works:

❌ Instead of posting:

“Here are five tips to improve your morning routine...”

✅ You post:

“This morning, I poured orange juice into a cereal bowl because I was moving fast and distracted. Trying to do too much in too little time. That’s when I realized my current routine wasn’t working. So I made a change...”

Guess which one gets read?

❌ One is content.
✅ The other is story.

❌ One tells me what to do.
✅ The other invites me into your world.

Storytelling Works Across Platforms

I’ve used storytelling to help people:

• Triple their blog engagement
• Get 100+ comments on LinkedIn posts
• Turn cold emails into warm conversations
• Build trust through Facebook updates
• Grow audiences who look forward to their next post

The platform doesn’t matter. The formula is the same:

Start with a moment, not a message

• Create curiosity
• Build emotional connection
• Land your point with purpose

Want to Learn How?

This May, I’m leading a Mastermind Accelerator designed specifically to help professionals, marketers, creators, and communicators infuse storytelling into digital writing—no matter the platform.

We’ll work on:

📌 Blog posts
📌 Facebook stories
📌 LinkedIn updates
📌 Email outreach
📌 Newsletter writing
📌 And more

I’ll help you write like a storyteller. You’ll get feedback, strategies, and support. And by the end of the program, you’ll write content people actually read.

Final Thought

If you’ve ever stared at a blinking cursor wondering how to sound less “corporate,” less boring, or less like everyone else—storytelling is the answer.

Because the best posts don’t look like content—they sound like conversation.

Your audience doesn’t want another list. They want a story they’ll remember.

Let’s write it together.

The Mastermind Accelerator begins May 12.
👉 Apply Now – Limited to 20 seats.